Born and raised in Bulgaria, Petar Petrov heads his Menswear Label in Vienna since 2002. His aim is to contrast between high and low culture, elegance and street life. He creates a style that is elegant without being too well-groomed and stylish as well as strays from trying to create a look that comes off as trying "too hard". I couldn't agree more with his ideals and concepts for his collections. Check out the above collection here sold at SSENSE and his full collection here.
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